Change.

Do your circumstances change you  or do you change your circumstances? Your circumstances affect your life every single day and bring about emotional and rational reactions from you. Quite often we walk through our day letting our live’s be altered and directed by the circumstances that are presented to us. It leads to a life that you don’t control, you are constantly being pushed around by your circumstances both good and bad.

Change yourself so that you can change your circumstances.

Create a new way of thinking, a new way of doing things, a new way of operating in this world so that you aren’t caught in the chains of operating within the confines of your own circumstances. When you adapt and react to your circumstances you are not allowing an opportunity to change them, but when you proactively confront them with a new and counteractive way of thinking or living, you will end up changing your circumstances.

What does this have to do with marketing though? Everything.

Change yourself so that you can change the accepted and commonly used practices in marketing today. Its easy to go about your job doing what everyone else does and just tweaking it a bit, heck even this blog does that. It’s common practice, to take what is accepted as good marketing and to do that, but not go any further. Don’t let yourself get caught up in constantly adapting and reacting to the marketing culture.

Change yourself, change the marketing culture.

When you begin changing the way you think about marketing and how you can promote products or even yourself, you need to begin looking out of the norm. Look for that niche that takes you out of the norm and gets your head above the waves. The minute that you begin changing the way that you do marketing is the minute that you begin growing a base of followers and the more followers that you get the more influence you have on marketing and the direction it goes. People are looking for someone to follow that branches out and forges a new path. But beware, if people really begin changing the way they think and working outside the norm, you won’t have your head above the waves for long, its a daily and constant process of changing your thinking and life to change marketing.

Change yourself.