Is your marketing real or fake?

People are extremely perceptive.

People know when someone is being fake and putting on a show.

People are always aware of scams, so don’t give them one.

Be genuine in your actions and be real in your interactions.

Buzz…

Buzz Marketing.

It’s honestly something that I hadn’t really heard someone talk about until yesterday at an American Marketing Association conference. I was in a presentation on buzz marketing by Bill Banks, who is an employee of GMR Marketing. It was a very interesting presentation, in which he covered what buzz marketing is. When you think about it, it is something that is actually pretty simple. It is marketing that creates a buzz about the event within the population and corporations.

Like Mr. Banks, I don’t think that it is the most beneficial marketing for companies and their products. I won’t say that it is pointless though. As you may be able to tell I believe marketing should be real and cause passion, devotion, and loyalty with your consumer. Buzz marketing in my opinion does not accomplish those things. Having lots of people talking about your product, does not translate into those people actually purchasing your product.

Buzz marketing does create awareness of your brand or product though. If that is your purpose and goal for marketing, then it is worth it.

Marketing must answer the question that is constantly on the consumer’s mind, “Why should I care?” Does buzz marketing accomplish that? I don’t believe that it creates a personal interaction that is needed to get consumers involved in the product and believing in the product to answer that question.

Buzz marketing gets them talking, but does it get them believing?

A marketing campaign that gets people to believe in the product or service, will translate into sales for that company. People will always purchase products from a company that they know they can trust and in which that product or service will truly benefit them.

Don’t make people talk, make people believe.

What is Marketing?

Press the play button and then click through the slides to the right, or click more and then auto play. I hope you like it!

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Marketing Is For Everyone.

Social media has done a lot to change people’s perception of marketing. Before, a lot of people felt like marketing should only be left to those who were actually in the marketing industry and it wasn’t anything that they had to deal with.

Today, social media turns everyone into a marketer.

Every single day thousands upon thousands of people are posting information about themselves for all the world to see and interact with. In essence you are promoting yourself to the world. Each and every post on Facebook or Twitter is a statement of everything that you feel, think, and more importantly are passionate about.

Market your passions and people will follow.

Not everyone is naturally a marketer, but everyone can be one by marketing themselves. There is a condition though, marketing yourself doesn’t mean promote yourself to all the world with useless information that people will get annoyed with. Be real with the people you are connected to about your passions. Speak from your heart and not with a desire to have the most friends or tweets, but rather have a desire to create a strong community that is passionate about something.

Be real with people and they will be real with you.

Being passionate and real with the people in your community and it will in turn cause  you to have a strong following that is truly interested in what it is that you have to say. You will become an expert in whatever it is that you are communicating. People will begin looking to you for the newest information or insight into that area that the community is passionate about.

Soon after you will be a leader. Makes sense to think that you will be leader to your following.

Be passionate, be real, become a leader.