Buzz…

Buzz Marketing.

It’s honestly something that I hadn’t really heard someone talk about until yesterday at an American Marketing Association conference. I was in a presentation on buzz marketing by Bill Banks, who is an employee of GMR Marketing. It was a very interesting presentation, in which he covered what buzz marketing is. When you think about it, it is something that is actually pretty simple. It is marketing that creates a buzz about the event within the population and corporations.

Like Mr. Banks, I don’t think that it is the most beneficial marketing for companies and their products. I won’t say that it is pointless though. As you may be able to tell I believe marketing should be real and cause passion, devotion, and loyalty with your consumer. Buzz marketing in my opinion does not accomplish those things. Having lots of people talking about your product, does not translate into those people actually purchasing your product.

Buzz marketing does create awareness of your brand or product though. If that is your purpose and goal for marketing, then it is worth it.

Marketing must answer the question that is constantly on the consumer’s mind, “Why should I care?” Does buzz marketing accomplish that? I don’t believe that it creates a personal interaction that is needed to get consumers involved in the product and believing in the product to answer that question.

Buzz marketing gets them talking, but does it get them believing?

A marketing campaign that gets people to believe in the product or service, will translate into sales for that company. People will always purchase products from a company that they know they can trust and in which that product or service will truly benefit them.

Don’t make people talk, make people believe.